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CandyCentral Interview

By Interviewer at 07/05/10 07:21
Name of your website?

CandyCentral

Your name?

Alex

Your Location (city, etc)

Union

Please give us a short summary of your website?

Why pay retail when you can shop from the comfort of your home and have your candy delivered right to your front door. We carry an incredible selection of chocolates, gum, mints, lollipops, retro-novelty items, trading cards, premium chocolate gift items as well as Kosher, Licensed, hard, sugar-free and bulk candy. If you are looking for M&M''s, Hershey, Nestle, Pez, Wrigley or any of the other 400 manufacturers that we carry, you have come to the right place.

What inspired you to launch your own website?

We have been in business since 1937 working with wholesalers. A few years ago we decided to expend our business to internet

When did you launch your first website, and what was it?

5 yrs. ago

How did you decide on a name for your website?

related to our products

What makes your website different from other, similar offerings?

Large variety of candy and snacks for the lowest online prices

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

sell

How does your investment of time and money balance against your success?

Great

If you had an unlimited development budget for development, how would you change your site?

Google PPC

If your site got really big, really quickly, would you be able to keep up with the demand?

Yes

What unexpected costs and headaches have you had to deal with?

Discontinued items

What has been your biggest challenge?

Perishable items (heat sensitive)

What method has been most successful for promoting your website?

Google

How has running your website differed from your expectations?

PageRank

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

at list a year

What is your website address?

CandyCentral

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