'A Pleasant Shopping Environment'

A Pleasant Shopping Environment

Before we look at shopping and making money, let's have a little look at perfume. We'll assume for the moment that you are a women. Though you can probably apply the same idea to men and colone

A pretty women will often use a dash of perfume to add a little sparkle to herself. An ugly women will often use half a bottle mistaken by with the idea that a little more perfume will make her a little more pretty! Even the ugly women would have a nice presence with just a dash of perfume.

A few others mistake a perfume with the scent of a public restroom to be appealing for some reason.

Now that we have that concept down, a little is great. A lot is just really, really stupid! Let's move on to shopping.

One of the local malls has a whole row of little perfume kiskos at the enterance. They have gone far beyond making the entrance ugly and are even beyond obnoxious! During Christmas seasons it is even worse as everyone is waying little pieces of paper with perfume on them.

Not only do you have too much perfume you have too many different perfumes. It turns what could be a delightful presentation with a dash of perfume into an ugly smorgesborg of nasty smells leading one desire puking or at least shop someplace else.

I think it polutes the air of the entire mall making it a terrible place to see a movie.

Now, I was told that "well, people like it". I don't dispute people like perfume. I doubt however anyone goes to that mall just to enjoy the perfume! Others have told me that avoid that mall except at certain times.

Let's talk shopping and money. The goal of the mall is to SELL. Now, my theory is if you do something obnoxious to a quantity of people you will sell LESS.

If the ugly perfume discourages just 1,000 people from shopping at that mall, and they might have otherwise spend $1,000 in a year, you've sent a million dollars of sales else where!

I don't believe 1,000 people or $1,000 a year are very large numbers.

Now when you put on your perfume remember no one wants to smell it from six blocks away no matter how good the smell is or how expensive!

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